The case study project for Mailchimp’s 2022 Superbowl campaign, “BigGameSmallAds,” was a highly intensive and comprehensive project created to showcase the work for various award competitions. As the motion designer and editor, I played a crucial role in crafting this video and telling the project's story.
I pieced together the storyboards, designed numerous animations, incorporated the ads, and captured video footage to bring the story to life. This required a high level of attention to detail and dedication to ensuring that the final product accurately reflected the campaign's efforts.
Overall, this project was an excellent opportunity for me to collaborate with Mailchimp’s creative team and contribute to the success of the “#BigGameSmallAds” campaign.
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